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Course Requests
(1) What should we build for you?
(2) What problem will this solve?
(3) Why is this problem important?
(4) What's your plan B?
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Paid Search (2)
Paid Social (5)
Programmatic (0)
Copywriting (0)
Conversion Optimization (0)
Analytics (3)
Other (3)
ABM
Metadata, demandbase, G2 intent tools - are they really result oriented if product has right PMF features? Which company should use these tools? - can 3 year non funded company use this to scale. Compare G2 intent with other intent tools - accurate data and other features. Which tool to be used when
2
·
planned
9
B2B LinkedIn 101
5
·
in progress
23
Ads Measurement & Reporting
Love to see some follow up course(s) for visual reporting and ways to communicate learnings w teams as well as actionable steps to take from the report. Anyway we can automate any part of this like how you did w the experimental framework would be cool to see as well.
3
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in progress
13
B2B Reddit Ads 101
Complete crash course for new B2B advertisers on getting started with Reddit Ads.
2
·
in progress
4
Google Tag Manager - Including Setting up Consent Mode
LinkedIn & Google ads online & offline conversion setup that factors in GDPR & consent mode.
0
4
LinkedIn Ads
0
3
Intro to Google Analytics 4
1) Introduction to GA4 2) Help understand how to shift from UA to GA4 3) UA is going away on July 1, 2023 4) Rely on YouTube tutorials
3
·
under review
10
Meta Ads for B2B
Focusing on how to leverage Facebook, Instagram and other Meta Platforms for B2B audiences
2
·
under review
7
Multi-channel marketing programs
Would love a course around multi-channel marketing programs (i.e., campaigns that leverage a mix of paid, owned, & earned media).
1
2
Automations
Can you build some lessons walking us through must-have automations? Or automations that will save us time OR better yet help us pull data to tell a story of performance to executives.
1
6
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