Build a strategic analytics setup utilizing Google Analytics (GA4) and Google Tag Manager (GTM) that drives real business results | Voters

Build a strategic analytics setup utilizing Google Analytics (GA4) and Google Tag Manager (GTM) that drives real business results

James Ward

Build a clean GA4 setup with custom events, naming conventions, and reusable parameters
Configure Google Tag Manager for scalable, debug-ready, and documented tracking
Create privacy-compliant data collection strategies using Consent Mode and CMPs
Use GA4’s Explorations to generate insights that drive marketing and product decisions